Adeptus Health
Website Redesign
Project Snapshot:
- Users: Adeptus prospects (hospital mangement)
- Feature: Expanded service offerings that are better communicated
- Benefit: Hospitals better serve communities with expanded health systems
Goal
Adeptus Health, then the largest developer and operator of satellite emergency departments in the U.S., restructured and needed a new website to communicate its new strategy and audience.
Challenge
Without an internal content or UX team, Adeptus lacked a brand style and voice. As an external member, I had limited ownership of content, and no continued involvement for user testing and updates, or style guide creation.
Solution
Using Adeptus’s research, I brought user-focused key phrases into the new website content and highlighted the company’s proven metrics to establish brand trust and communicate value.
Results
Although we didn’t have access to post-deployment metrics, the Adeptus team was satisfied with the results and stakeholders agreed the new design improved user experience. The project was finished well before the expected timeline and exceeded Adeptus stakeholders’ expectations.
Reflection
The project underscores the importance of data to content strategy and design, both in understanding users and business, and in communicating to users.
Before
After
