Laura Widener

shaping words to connect, guide & inform for 10+ years

Brands I've worked with:
  • My role:  I’m a Content Designer (or UX Writer) who blends a passion for helping, and curiosity about people and data, to create meaningful content and positive experiences.
  • My impact:  I’ve been transforming nearly every residential user experience at Frontier—especially in account, self-service, support, and value-added services (VAS). My work helped increase sales, registrations, logins, app downloads, and reduced support calls.
  • My background:  Before UX, my words made an impact in marketing, higher education, and journalism spaces.
  • My life outside UX:  I’m a mom, wife, gamer, fiction writer, and INFJ.

Content Design & UX Writing

Guiding customers to install and activate their own internet router
Enabling customers to upgrade their own internet speed plan
Bringing top streaming option YouTube TV to Frontier internet customers
Making it easier for customers to register for an online account
Reimagining the customer account experience
Retargeting a health brand's web presence to a new audience

Other writing

Your guide to succeeding as a solo UX writer by Megan O’Neill for UX Content Collective

How did you break into content design? by Andrew Astleford, Content Designer

17 UX Writers on the Future of AI by Joshua Fechter with Technical Writer HQ 

lowes military
Interview with Lowe's EVP Joe McFarland

Lowe’s and military families release new moving tips for Military Appreciation Month

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Interview with Benghazi survivor Kris Paronto

Benghazi hero Kris Paronto’s new book tells how war heroes beat adversity

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Interview with broadcast journalist Chris Wallace

Fox News journalist Chris Wallace reveals history of Truman and the atomic bomb in his first-ever book ’Countdown 1945’

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Interview with nonprofit director Ed McGrath

USS Arizona takes new form to honor its crew lost at Pearl Harbor – now you can own a piece of it

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Interview with Army's marketing chief, BG Alex Fink

Preview: New Army ad campaign is ‘Something you’ve never seen,’ says the Army

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Website content

Spinal Injuries Not to Ignore

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Blog content

4 Scientific Benefits of Essential Oils

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SEO article

Dizzy Spells in Seniors – Signs to Watch For

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Brand content

Top 4 Macro Hiring Trends in Consulting for 2019

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SEO article

5 Health Apps for Seniors

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Some of my creative works are included in anthologies available on Amazon. Vist my Amazon author page.

FICTION

CREATIVE NONFICTION

POETRY

CONTESTS

  • Burden Exchange Program [credit only] – Honorable Mention, Writer’s Weekly 24 Hr. Short Story Contest, Summer 2024
  • My Father’s Darkness – Second Place Winner, From the Horse’s Mouth Magazine Short Story Competition, February 2017
  • Mother’s Dresses – Honorable Mention, The Spider’s Web Flash Fiction Prize, Spider Road Press
  • The Ballad of My Father (Entry D) – Top 5 Finalist (out of more than 740 entries), Writer’s Digest #73 short story competition 
  • Midnight Threshold [credit only] – Honorable Mention, Writer’s Weekly 24 Hr. Short Story Contest, Winter 2016
  • The Animators [credit only] – Grab Bag winner, Writer’s Weekly 24 Hr. Short Story Contest, Fall 2015

Skills and specialties

Content Design/UX Writing

I help shape better user experiences with clear, concise words informed by research, UX principles, and brand.

Content Strategy

I plan, create, deliver, and manage meaningful content aimed at achieving both brand and user goals.

Editing & Mentoring

I've helped writers improve their craft from the newsroom to the classroom with empathic, feedback-based guidance.

Journalism

From TV personalities to military figures and corporate executives, my deep questions and impactful words shape moving stories.

  • Copywriting
  • SEO
  • Training
  • Teaching
  • Content design systems
  • Style guides
  • Agile methodology
  • Content management
  • Quality assurance

Contact me

Interested in working with me, or just want to say hello? Send me a message and let’s talk!