Laura Widener

shaping words to connect & engage digital users for 10+ years

  • My role:  I’m a Content Designer (or UX Writer) transforming nearly every residential user experience at Frontier.

  • My impact: I’ve led content design mostly in account, self-service, support, and value-added services (VAS). My work helped increase sales, signups, logins, app downloads, and reduced support calls.

  • My background:  Before UX, I grew in marketing, higher education, and journalism.

  • My life outside UX:  I’m a mom, wife, gamer, fiction writer, and INFJ.
Brands I've worked with:

Content design & UX writing

Guiding customers to install their own routers to save technician install costs
Enabling customers to upgrade their own internet plans to drive revenue
Expanding customers' plan options with YouTube TV to increase sales
Simplifying the customer registration flow to increase account signups
Reimagining the customer account experience to increase digital engagement
Retargeting healthcare leader's audience to generate partnerships

Skills & specialties

Content Design/UX Writing

I shape user experiences with clear, concise words aligned with UX principles and brand vision.

Content Strategy

I plan, craft, and manage meaningful content that bridges brand goals and user needs with purpose and precision.

Style Guides

I build and refine style guides and content systems to ensure consistency and scalability across digital platforms.

Editing

I sharpen content or deliver constructive feedback to turn text into clear, user-focused copy that hits the mark.

Mentoring

I've guided writers to sharpen their skills in the newsroom or classroom through empathetic, feedback-driven support.

Other writing

Your guide to succeeding as a solo UX writer by Megan O’Neill for UX Content Collective

How did you break into content design? by Andrew Astleford, Content Designer

17 UX Writers on the Future of AI by Joshua Fechter with Technical Writer HQ 

lowes military
Interview with Lowe's EVP Joe McFarland

Lowe’s and military families release new moving tips for Military Appreciation Month

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Interview with Benghazi survivor Kris Paronto

Benghazi hero Kris Paronto’s new book tells how war heroes beat adversity

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Interview with broadcast journalist Chris Wallace

Fox News journalist Chris Wallace reveals history of Truman and the atomic bomb in his first-ever book ’Countdown 1945’

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Interview with nonprofit director Ed McGrath

USS Arizona takes new form to honor its crew lost at Pearl Harbor – now you can own a piece of it

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Interview with Army's marketing chief, BG Alex Fink

Preview: New Army ad campaign is ‘Something you’ve never seen,’ says the Army

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Website content

Spinal Injuries Not to Ignore

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Blog content

4 Scientific Benefits of Essential Oils

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SEO article

Dizzy Spells in Seniors – Signs to Watch For

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Brand content

Top 4 Macro Hiring Trends in Consulting for 2019

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SEO article

5 Health Apps for Seniors

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Some of my creative works are included in anthologies available on Amazon. Vist my Amazon author page.

FICTION

CREATIVE NONFICTION

POETRY

CONTESTS

  • Burden Exchange Program [credit only] – Honorable Mention, Writer’s Weekly 24 Hr. Short Story Contest, Summer 2024
  • My Father’s Darkness – Second Place Winner, From the Horse’s Mouth Magazine Short Story Competition, February 2017
  • Mother’s Dresses – Honorable Mention, The Spider’s Web Flash Fiction Prize, Spider Road Press
  • The Ballad of My Father (Entry D) – Top 5 Finalist (out of more than 740 entries), Writer’s Digest #73 short story competition 
  • Midnight Threshold [credit only] – Honorable Mention, Writer’s Weekly 24 Hr. Short Story Contest, Winter 2016
  • The Animators [credit only] – Grab Bag winner, Writer’s Weekly 24 Hr. Short Story Contest, Fall 2015

Contact me

Interested in working with me, or just want to say hello? Send me a message and let’s talk!