Home - Laura Widener

shaping words to connect & engage digital users for 10+ years

My role: I’m a Content Designer (or UX Writer) transforming nearly every residential user experience at Frontier.
My impact: I’ve led content design mostly in account, self-service, support, and value-added services (VAS). My work helped increase sales, signups, logins, app downloads, and reduced support calls.
My background: Before UX, I grew in marketing, higher education, and journalism.
My life outside UX: I’m a mom, wife, gamer, fiction writer, and INFJ.

Brands I've worked with:

Content design & UX writing

Skills & specialties

Content Design/UX Writing

I shape user experiences with clear, concise words aligned with UX principles and brand vision.

Content Strategy

I plan, craft, and manage meaningful content that bridges brand goals and user needs with purpose and precision.

Style Guides

I build and refine style guides and content systems to ensure consistency and scalability across digital platforms.

Editing

I sharpen content or deliver constructive feedback to turn text into clear, user-focused copy that hits the mark.

Mentoring

I've guided writers to sharpen their skills in the newsroom or classroom through empathetic, feedback-driven support.

Other writing

Mentions & Features

Your guide to succeeding as a solo UX writer by Megan O’Neill for UX Content Collective

How did you break into content design? by Andrew Astleford, Content Designer

17 UX Writers on the Future of AI by Joshua Fechter with Technical Writer HQ

Journalism

Interview with Lowe's EVP Joe McFarland

Lowe’s and military families release new moving tips for Military Appreciation Month

Interview with Benghazi survivor Kris Paronto

Benghazi hero Kris Paronto’s new book tells how war heroes beat adversity

Interview with broadcast journalist Chris Wallace

Fox News journalist Chris Wallace reveals history of Truman and the atomic bomb in his first-ever book ’Countdown 1945’

Interview with nonprofit director Ed McGrath

USS Arizona takes new form to honor its crew lost at Pearl Harbor – now you can own a piece of it

Interview with Army's marketing chief, BG Alex Fink

Preview: New Army ad campaign is ‘Something you’ve never seen,’ says the Army

Content & SEO

Website content

Spinal Injuries Not to Ignore

Blog content

4 Scientific Benefits of Essential Oils

SEO article

Dizzy Spells in Seniors – Signs to Watch For

Brand content

Top 4 Macro Hiring Trends in Consulting for 2019

SEO article

5 Health Apps for Seniors

Creative Writing

Some of my creative works are included in anthologies available on Amazon. Vist my Amazon author page.

FICTION

Harbor from the Cold – The MOON Magazine, December 2017. Print.
No Such Thing as Fairytales – The Sunlight Press, November 2017
My Father’s Darkness – From the Horse’s Mouth Magazine, February 2017
Predictable Treasures – All I Want For Christmas: FWG Christmas Drabbles, December 2016
Mother’s Dresses – Spider Road Press, December 2016
Trinkets – Rathalla Review (at Rosemont College), Fall 2016. Print.
10 six-word stories, Flash Fiction Friday 183 at Morgen Bailey’s blog
Crystal Ball – Noise Medium, May 2016 — reprinted on Exploring Expression, May 2017
Scent of Love – 50 Word Stories, April 2016
Imperfect – A Story in 100 Words, April 2016
Sacrifice for Resonata – Morpheus Tales v28, February 2016. Print.
She Won’t Be Broken – TWJ Magazine, March 2015

CREATIVE NONFICTION

6 Tips for Avoiding Sickness During Wintertime (Or Anytime, Really) – Pure Slush, 6th Anniversary Issue, January 2017
Colors of My Memories – Life in 10 Minutes, March 2016. Print – Nine Lives: A Life in 10 Minutes Anthology, Chop Suey Books

POETRY

More Portions than Chairs – The Magic of the Seasons (Holiday Anthology) by Marfa House, December 2016

CONTESTS

Burden Exchange Program [credit only] – Honorable Mention, Writer’s Weekly 24 Hr. Short Story Contest, Summer 2024
My Father’s Darkness – Second Place Winner, From the Horse’s Mouth Magazine Short Story Competition, February 2017
Mother’s Dresses – Honorable Mention, The Spider’s Web Flash Fiction Prize, Spider Road Press
The Ballad of My Father (Entry D) – Top 5 Finalist (out of more than 740 entries), Writer’s Digest #73 short story competition
Midnight Threshold [credit only] – Honorable Mention, Writer’s Weekly 24 Hr. Short Story Contest, Winter 2016
The Animators [credit only] – Grab Bag winner, Writer’s Weekly 24 Hr. Short Story Contest, Fall 2015

Contact me

Interested in working with me, or just want to say hello? Send me a message and let’s talk!